No, this doesn’t have anything to do with warm emails vs cold emails.
It applies when you use start using a brand new email address to prospect for business. Like when you set up a new email address for your new VO business, or go from a Gmail. com address to a YourDomain.com address. But it’s also important to use an email warmer, even if you’ve been sending from the same email address for years.
Right after COVID hit, I worked with the illustrious J. Michael Collins to create a medical demo. Then I created a special URL and email address specifically for my medical demo, and commenced to email prospects in the medical field.
Results?
Zip. Zilch. Nada. Nuttin.
Any number of things could have caused it. Sending to the wrong person, sending to companies that don’t use VO, maybe too much email in their inbox. There’s really no way to tell, especially since I didn’t know about tracking open rates at the time.
But what if a great percentage of those emails never got to the inbox? Could I have done anything about that?
Yes!
Today, I learned that if you set up a new email address, you should “warm it up” before you start sending cold emails.
Why? Because you need to show email service providers that you’re a trustworthy user and not a huge source of junk mail.
This helps you improve your email deliverability.
Otherwise, that precious email that took you sooooo long to write may get caught in the dreaded SPAM filter.
Today, I learned about 13 services that will warm up a shiny new email account, or keep your current one toasty warm. Two of them are free, and I’ll use one of them for a separate side hustle I’ve started.
(In case you hadn’t noticed, it’s tough to consistently make a living in VO, especially if all you do is VO. I believe this is why many voice artists have a related side business like coaching, editing, audiobook mastering, or technical consulting. Having multiple streams of income in an up and down business like ours really helps when the inevitable lean times arrive.)
To find out about a 13 different email “warmer uppers,” including the 2 free ones, go to https://quickmail.io/email-warm-up-tools
Their website also has a lot of good info about the do’s and don’ts of email campaigns in general.
Happy sending!
