Why You Should Warm Up Your Email


No, this doesn’t have anything to do with warm emails vs cold emails.

It applies when you use start using a brand new email address to prospect for business. Like when you set up a new email address for your new VO business, or go from a Gmail. com address to a address. But it’s also important to use an email warmer, even if you’ve been sending from the same email address for years.

Right after COVID hit, I worked with the illustrious J. Michael Collins to create a medical demo. Then I created a special URL and email address specifically for my medical demo, and commenced to email prospects in the medical field.


Zip. Zilch. Nada. Nuttin.

Any number of things could have caused it. Sending to the wrong person, sending to companies that don’t use VO, maybe too much email in their inbox. There’s really no way to tell, especially since I didn’t know about tracking open rates at the time.

But what if a great percentage of those emails never got to the inbox? Could I have done anything about that?


Today, I learned that if you set up a new email address, you should “warm it up” before you start sending cold emails.

Why? Because you need to show email service providers that you’re a trustworthy user and not a huge source of junk mail.

This helps you improve your email deliverability.

Otherwise, that precious email that took you sooooo long to write may get caught in the dreaded SPAM filter.

Today, I learned about 13 services that will warm up a shiny new email account, or keep your current one toasty warm. Two of them are free, and I’ll use one of them for a separate side hustle I’ve started.

(In case you hadn’t noticed, it’s tough to consistently make a living in VO, especially if all you do is VO. I believe this is why many voice artists have a related side business like coaching, editing, audiobook mastering, or technical consulting. Having multiple streams of income in an up and down business like ours really helps when the inevitable lean times arrive.)

To find out about a 13 different email “warmer uppers,” including the 2 free ones, go to

Their website also has a lot of good info about the do’s and don’ts of email campaigns in general.

Happy sending!

5 Tips for Picking a Voice Artist for Your Next Project

Have you been online recently? Short videos like Reels and TikTok have taken over the throne as far as what style of content reigns supreme. Some of our favorite short videos are ones with voiceovers (of course). Of course, you may be slightly camera shy, and that’s okay! Voice-over artists can help you create engaging and valuable content for your page. But do you know how to pick a voice talent for your content needs? If you’re wondering, “Where can I find a voiceover for my project?” we’re here to help! Check out these five ways to pick a voice artist for your next project.

Define Your Project’s Parameters

So you’re ready to hire a voiceover for your project. Great! But first, what is your project? Do you need a funny voice? A serious one? Or maybe you just need it to sound like a friendly neighbor. Defining your project’s parameters can help you pick voice talent easier. Narrowing down what needs to be said, how the lines should be delivered, and how viewers should feel when hearing the voice are all crucial for picking a voiceover for your project.

If you’re new to this, you might even be confused about what you’re looking for. Here are three different types of voiceover artists you may want to consider in your project.

Voice Actor

Do you need a specific character to act as the voice of your potential consumer? A professional voice actor can pack emotion and personality into their voice. With a voice actor, you have flexible voices to choose from that can fit multiple roles. This might be great for someone who needs a soothing voice for a spa product or someone who needs a comforting voice to tell a heartwarming story.


You know that powerful voice you hear on radio commercials? That’s an announcer. A voice talent that acts as an announcer is a classic voice that is perfect for delivering a medium or hard-to-sell product or service. Think of the kind of voices you hear in advertisements or movie trailers. These voices stir something in your soul and can be an excellent choice for many projects.


Do you need a voice that sounds approachable but also knowledgeable and authoritative? A narrator can help you achieve this style of voice. This voice-over talent can draw in an audience and make them feel confident in what they are about to purchase or learn.

To determine which voiceover style is suitable for your project, you’ll need to clearly define which industry you are in and which industry you are trying to market to. Voice-over talents in beauty commercials sound different from talents in car commercials.

Listen to Voice Talents

How do you pick a voice talent for your project? Well, you have to listen to a few. When first starting, you might think you want an announcer, but after listening to examples, you might realize your project needs something a little more casual. Taking the time to listen to samples of different voice-overs for your project can help you hone in on the right sound. Here are a few things to consider while listening to other voice talents


Is your audience younger? The age demographics of your audience will determine the type of voiceover talent you should choose. Young people typically want someone upbeat, excitable, and fun while older demographics tend to seek a deeper and more mature voice since that is what they are accustomed to hearing. It’s all about what emotions you want to impart to your audience listeners. Choose the wrong one, and you may alienate your audience unintentionally.

Gender Demographic

Gender is a hot topic right now, but it can have a considerable impact on your voiceover talent and their success in your project. Your campaign might be geared towards women, and having a man’s voice might be off-putting. Or, maybe you’re trying to target men, and having a soft woman’s voice wouldn’t really appeal to your audience for this particular campaign. Keep in mind that people find male voices domineering while female voices are soothing and nurturing. Take all this into account when deciding the best voiceover for my project.


Accents can be a fun addition when considering who and how to pick a voice talent. Selecting the proper accent makes your content not only more believable but more relatable as well. Whether you’re trying to appeal locally or to people from another country or culture, the accent can mean the difference between a successful campaign and an unsuccessful one.

Consider regional and cultural-specific accents as well. For example, US Southerners may not relate to someone with a Bostonian accent. At the same time, west coasters might find a southern accent too funny to take seriously.

Don’t forget to consider language as well. Many people in the Southwest speak both Spanish and English. They may relate better to a Spanish message or to Hispanic accented English instead of a native English speaker.

Consider the Artist’s Experience

Everyone has to start somewhere, but sometimes you need someone with more experience. When deciding how to pick a voice-over talent for your project, consider their expertise. Have they done voice acting in your industry? Do they understand what your audience typically likes to hear in a voice? An experienced voiceover for your project should make your project more accessible, not more complicated.

An artist’s experience will likely determine how much they charge. A more experienced voice talent might cost more than you budgeted for, but would be worth the additional expense.

Inquire About Turnaround Time and Availability

After considering all of the above, you’ll need to figure out their availability and turn-around time. You may need this project to get launched ASAP. While the above are all important when determining how to pick a voice talent, even more so is the turnaround time and availability of your chosen artist. You don’t want your project getting placed on the back burner because a voice-over for your project is not available in time.

Trust Your Gut

You probably don’t know too many voiceover talents near you. That’s okay! There are plenty of voiceover talents for your project that you can find online. However, because of the location barriers, you may be wondering, “Are they the right voice-over for my project?” This is the time to tune in and listen to your gut. Look for reviews or testimonials on their website, and don’t be too shy to ask questions when deciding on who and how to pick a voice talent for your project. When you find the right one, you’ll know!

Discover Your Voice Talent Today

Greg Thomas is an experienced voice talent ready to take your upcoming project to the next level. Learn how voice-overs can elevate your content and make it valuable, engaging, and competitive with today’s algorithms. Learn more online at Deep Warm Voice. We can help you start your project off right!

The Pros and Cons of Creating an E-Learning Course

Online courses have become a popular method to distribute educational materials to people across various industries, nations, and languages. They have become a convenient way to study many different subjects and have helped close the educational gap. But e-learning courses aren’t just for traditional education. E-learning voice artists can benefit from e-learning courses as well. If you’re a voice artist with lots of education to share, consider making an e-learning course. Before you get started, learn what the pros and cons of e-learning course creation are so you don’t burn out.

What is an E-Course?

An e-course is an online course that is taught online rather than in-person. E-courses were quite popular even before the COVID-19 pandemic and still remain as a popular educational option for students from all walks of life. Many e-learning voice artists who utilize e-courses can benefit from these prerecorded courses. In addition to the pre-recorded material, e-learners can enjoy:

  • Live online sessions
  • Discussion boards
  • Assignments and projects
  • Breakout groups
  • Online membership communities

Pro: Course Content Can Easily Be Updated

As you can imagine, the art of voice-over acting is constantly evolving. This means that those who are either in the industry or looking to join the industry always have something new to learn. If you are an e-learning voice artist the appeal of an e-course is that it can easily be updated as needed so students have access to the most updated versions of your learnings.

Pro: Easy Access

The best part of e-learning voice artist online courses is that students can easily access your materials. While Internet access is needed to initially access the course, students should be able to download the materials to access offline. You can create downloadable PDF worksheets, lectures, and slides that they can use later when they may not have access to WiFi or if they want to strictly concentrate on studying.

Con: It Can be Time Consuming to Create

Creating an e-course as an e-learning voice artist is not so cut and dry. Educational materials need to be concise and comprehensive. The most up to date learnings need to be included and application. Not only do you need to put together the materials, but homework or applicable exercises need to be included as well. You want your students to be able to apply their learnings in a way that feels productive and that they can understand. This can be more challenging than you may anticipate.

Find Voice Artist Talent for Your E-Course

Greg Thomas is an experienced voice-over artist with years of experience in the industry. Visit Deep Warm Voice today so we can make your dream eLearning course a reality!

7 Kinds of Voice-Over Work

How much do you know about voice-over work? Where do you get started? We’re here to answer these questions and more by covering these 7 common types of voice-over work. 


Think about your favorite commercial right now. Is there a voice narrating? If so, you’re listening to a commercial voice-over artist. Different kinds of voice-over artists specialize in different kinds of projects, but commercial work is easily the most recognizable. Typically, the voice artist will be promoting a product or service in the form of an advertisement. This advertisement could be on TV, radio, web, or social and ranges from fifteen to sixty-second formats. 


Promos are advertisements that specifically promote shows or segments in between these shows. If you’ve ever heard “Coming soon” or “This summer…” then you’ve definitely heard a promo voice artist. Different kinds of voice-overs are intended to evoke different emotions and a promotional voice-over artist is trying to evoke excitement and anticipation. Today, this type of voice-over artist is used for TV, film, YouTube channels, and more. 


Have you ever watched a documentary and let the soothing voice of someone like David Attenborough guide you through the Sahara or take you across many seas? Voice-over narration is when a voice narrates over images or motion pictures to help tell the story either from a character’s perspective or a third party. This style is often found in documentaries and docu-dramas.The purpose is to guide listeners through a story narrated aloud. We find it pretty relaxing.

Audio Book

In the past decade, audiobooks have become an extremely popular way to enjoy books. With easily accessible technology to both write, produce, and record books, the amount of audiobooks available seems endless. Some authors choose to narrate their own books, and for a brief moment in time become a voice talent. Others choose to seek out celebrities or celebrity voice-over artists. 


E-learning is a category of voice-over that many professionals thrive in. This style involves the actor working with instructional and educational content that can help students of all ages and from all walks of life. The content is recorded and can be used in phone apps, websites, corporate trainings, or even traditional educational institutions. Different kinds of voice-overs may be for pronunciations, narration of historical events, or lectures and readings. 

Video Game Characters

Probably the most flexible of all voice-over artists, video game artists create different voices and unique sounds for games. Big brands like Xbox, PlayStation, Mobile, and PC games utilize voice-over artists to create sounds for falling, getting hit, shouting, speaking, etc. There are nearly endless opportunities for video game voice-overs. 

Discover Your New Talent

Ready to learn even more about different voice-over talents? We can help! Learn how you can become a voice-over talent or find a voice artist for your next project with Deep Warm Voice.

How to Write a Corporate Narration That Inspires

Corporate narration is a broad term covering all the voice over services used internally and externally by a business. Internal examples include onboarding and training videos for new hires, while external examples include website and YouTube videos directed toward potential customers. Corporate narration needs a well-written script and a great voice to deliver your message. And when both of those things come together just right, your brand identity rises above the mundane and commonplace material that audiences expect from corporate narration and becomes something truly inspiring.

You’ll need thought-provoking words to write a corporate narration script that will inspire those who hear it. That will take some art, but there are other things you will need that are more of a science. These are best practices for conveying your message so that it is comprehended and engaging to the audience. The information in this article will list these best practices. But don’t forget that voices are inspiring in and of themselves. That’s why you should always hire a voice actor who knows the art of storytelling and has a voice to match the tone of the material.

Write in a Conversational Tone

Unless your corporate narration is aimed toward technical experts who only want to hear scientific jargon, your audience will likely be turned off by fancy words and flowery language. Inspiration only happens when messages are clear, concise, and engaging. Write your script as if you were talking to one person, and they will feel all the emotions you want them to feel. A voice over artist who can match the tone will enhance the effect. It’s best to find a voice actor who can match the style you are going for and then write as if they were having the conversation.

Stay On Topic

Many corporations have lofty goals in their mission statement, ranging from bettering the communities they serve to being proactive in solving the social injustices around them. That is noble, but unless your narrative piece is a feature film-length documentary, you’ll likely lose your audience trying to enumerate all the great things about your brand. If you are making training material for employees or forward-facing material to show consumers the value of your product, stick to the basics. Audiences today are intelligent and can figure out many peripheral benefits on their own. The great thing about having a professional voice over artist is that the way they speak your script will inspire listeners to make those positive conclusions.

There is an art to writing inspirational words. It must be clear, concise, and engaging to be effective.. The other half of creating a corporate narration that inspires comes from the skill of a talented voice over artist. Greg Thomas is the voice actor you need. His voice over services are highly sought after by companies wanting a tone of authority and inspiration. You may even become inspired yourself when you view his past work at

eLearning Course Development: The Complete Guide

Businesses and educators that resisted implementing eLearning as part of their training or curriculum before 2020 have probably been forced to after COVID changed the world. There is still an argument to be made that a sense of human connection is lost without in-person learning. However, you can quickly dispel that thinking after hearing an eLearning course narrated by a great voice actor. Hiring the right voice talent is essential to developing an eLearning course that will engage and inspire your audience and shouldn’t be overlooked.

Of course, there are several other benefits of eLearning. The money it saves businesses by being able to have appropriate training material available whenever it is needed is one benefit. That it is easily accessible – especially in this time when remote work and at-home learning are growing in popularity – is another. An eLearning course is also suitable either as an effective supplement to in-person training, or can be the bulk of how your curriculum is delivered. Here is a complete yet simple guide to help you develop an eLearning course with value.

What Key Elements Make a Good eLearning Course?

Content is everything with eLearning, and it must be laid out in a way your students will understand and retain. You can think of the key elements as the bones before the flesh is added, and your online course becomes a full-fledged entity ready to be released into the world. The key elements are what will support all of the final touches – like your eLearning voice over, graphics, UX, etc. Before you begin fleshing out the finer details, ask yourself these questions:

What Are The Goals of My eLearning Course?

The most obvious answer is to teach students necessary information, but you should be broader than this. Ensure that you clearly outline the challenges to overcome with eLearning, what results you expect, and how they will propel students and your company toward the right goals.

A good eLearning course should be built on the training methods that have been used in the past and focus on engaging your audience today. With the former, you need to analyze what methods have been used to teach previously: what were their strengths and weaknesses? Your new eLearning system is an excellent opportunity to eliminate what didn’t work and improve upon what does.

You must craft your content and its presentation so that it aligns with societal norms to engage your students best. You have seen society change rapidly just in the last three years, so you undoubtedly have at least some inkling of how important this is. But this doesn’t mean only incorporating politically correct wording. Everything about your eLearning course should align with your mission statement or underlying ethics associated with the material.

Who is Your Audience, and How Do You Give Them Value Through Your eLearning Course?

Even more important than aligning with societal norms, you should ensure you have a clear understanding of exactly who your audience is. If you are creating onboarding and training materials, this is a little easier. You likely hire candidates who fit in well with your existing company culture, are professionals, and are interested in the products or services you offer. You must keep them engaged by providing value, especially if you have a varied audience of different backgrounds.

You will need to add assessments so students (and you) can see how much they are learning and retaining. Whichever eLearning voice over services you choose, ensure that the voice talent guides them smoothly from learning to quizzes, tests, and other assessment tools.

Value comes from many aspects of your eLearning course, not just how much they learn. Proper presentation of that information makes it easier for them to understand and retain it. This is one way that your eLearning voice over will enhance its value. A great voice actor uses their skills to hold your audience’s attention and deliver the content in an easily understandable manner.

What is the Best eLearning Software on the Market?

Many eLearning platforms are available to serve as a template for putting your content together and giving it a polished, professional look. The best depends on the answers when shaping the key elements of your eLearning course.

How do you Find the Best Voice Talent for your eLearning Course?

First, ask yourself if a female or male voiceover will best match the tone of your eLearning content. An excellent tip to remember is that subject matter, and the audience, should sway this decision. Female voice talent can impart a soft tone, while male voiceover artists will evoke more authority. You should imagine both genders speaking your script in your head to get a better idea of which eLearning voice-over best matches.

Not everyone is suited for voiceover work. It may be tempting to hire someone you know or who works cheaply, but many nuances and art are involved in producing high-quality work. Always choose a voice actor with experience in eLearning voice-over work as they will know best how to bring it to life. A great voice actor will also know where to add inflections, pause, speed up, and speak with more energy to improve your content in ways that you never thought about before.

Many choose a male voiceover professional because of the authoritative tone that audiences engage with. Greg Thomas at may just be the voice talent you are looking for. He is a voice actor with a proven track record of captivating audiences from all walks of life. One area that Greg Thomas has extensive experience in is providing eLearning voice over services. Contact him today and set your eLearning course apart at

Why Use A Professional For Voice Over Work

The majority of advertising is carried out online these days, with a high percentage requiring video and voiceovers. But the last thing you want is to damage your brand with an amateur voiceover done for cheap; it’s better to invest in a professional service that can deliver the results you expect and help build your brand identity in the process.

They are Professional Artists

You’ll know it isn’t easy if you’ve ever tried to perform voiceover work. There are specialized techniques and performance abilities that take the content to another level; that’s why professional voiceover artists exist. They have the talent and the equipment that’s required.

The trouble with an amateur attempt at voiceover is the lack of skill and experience in their voice. All of these things take years to master in a professional setting and can’t be replicated even by talented enthusiasts; pros are best!

They Improve Brand Image

Would you rather have an amateur voiceover for your promotion or one that sounds professional and seamless? Most serious brands would choose the latter because it reflects more favorably on the business and helps to grow the brand in the hearts and minds of clients.

On the other hand, when a brand uses an amateur voiceover service, it reflects poorly on the brand and takes it in the opposite direction. The reason clients and customers choose brands is because they want to associate with them personally, so it pays to raise the brand standard.

They Have Distance From Content

If you have an advert, audiobook, or video that you need a voiceover for, it makes more sense to hire professional voiceover actors. You might not realize it, but you will have a vested interest in the content, which influences how you talk about it and how you sound about it.

Conversely, a voiceover artist sees your content as a job and can, therefore, distance themselves from it and deliver a more professional and effective service. A professional voice talent is trained to achieve this, but you might waste hours getting it right if you try it yourself.

They Have the Best Equipment

Professional voiceover artists have the best equipment and the best studios. While recording equipment such as microphones and software has come down in price over the years, it can still cost significant amounts of money to set up a studio that you only use one or two times.

Instead, why don’t you hire professional voiceover actors who have their own private studios? That way, you receive the best professional service, and you don’t have to invest in expensive use-once equipment. Remember, you have to learn to use the equipment too, which takes time.

They Have Professional Technique

Every professional has techniques they have mastered over time which gives them an edge over amateurs and competition. Voiceover actors are no different. These professionals know how to control complex sounds in the language to make the recording clear and audible.

How To Find Talent For Your Videos

Video marketing is probably the most effective form of marketing these days, which means the competition for high-quality advertising videos is higher than ever. If you want your brand to compete with the best, you need to make the best choices for shooting videos.

Recruit Outside Talent

When you need voice-over professionals for professional videos, there’s a debate about hiring from the outside or inside. There are pros and cons to both situations, but it mostly depends on whether you have the talent within your organization.

If you don’t, or you think it might sound amateurish and affect your brand image, you need to seriously consider hiring talent from outside. While this might be more expensive in the short term, in the long run, it pays off with high-quality content that is very brand-focused.

Recruit Employees

On the flip side, many companies swear by hiring talent from within the organization. If you have suitable talent, this can be sensible because the message comes from the heart of the business and is, therefore, more authentic. Additionally, recruiting employees helps to save money.

It’s worth investigating both avenues because recruiting from the inside can be more cost-effective, but getting the right talent is harder. It’s a marginal process, and if you opt for the cheaper option, the company employees need to have something special to deliver on camera.

Employ Yourself

Another option is to employ yourself; after all, you have the best understanding of the message and the content you want to deliver. It might take a bit of practice and even some training, but if you’re willing to invest the time and energy, there’s no reason you can’t make a great video.

The downside to this approach is that you are so close to the content. When you hire a professional, you get an objective service that can deliver your message in a professional and detached manner. This is something that you can’t contrive or carry out on your own.

Hire Actors

You might need voice-over actors, a voice-over artist, or your video production, but you will also require some actors for the video itself. Again you have two options. You can recruit from the inside or recruit from the outside. Each of these approaches has its upside and downside.

Think about your brand identity and the message you want to convey. Do you want to deliver an authentic message to a broad audience, or do you want to create a professional video that can remain on the internet for many years and not grow tired? Work out the details before investing.

Hire Voice Over Actors

If you are in any doubt, hire voice-over actors for your video production. Voice-over actors are professionally trained and can get the job done in a fraction of the time and to a far higher standard. A voice-over artist also has most of the state-of-the-art equipment and techniques.

How I Air Conditioned My VocalBooth® for $119.05

WARNING: The following contains graphic pictures of exposed duct work that may not be suitable for those who are sensitive to interior design or practice feng shui. This project also comes with the potential for a low spousal approval rating. Check with your significant other before proceeding.

Scorching temperatures, often over 100°F, have been reported across much of the US this summer. These unusually hot weather conditions have caught most of the country by surprise. Continue reading “How I Air Conditioned My VocalBooth® for $119.05”

5 Tips For Working From Home From Someone Who’s Done It For 5 Years

My son manages a team of remote tech support reps for Apple. They are mostly new hires and college students who are spread all over the US. Because his is a more traditional job than voiceover is, I asked him for his insights about best practices for working from home. Here’s what he said:

Continue reading “5 Tips For Working From Home From Someone Who’s Done It For 5 Years”


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