Corporate narration is a broad term covering all the voice over services used internally and externally by a business. Internal examples include onboarding and training videos for new hires, while external examples include website and YouTube videos directed toward potential customers. Corporate narration needs a well-written script and a great voice to deliver your message. And when both of those things come together just right, your brand identity rises above the mundane and commonplace material that audiences expect from corporate narration and becomes something truly inspiring.
You’ll need thought-provoking words to write a corporate narration script that will inspire those who hear it. That will take some art, but there are other things you will need that are more of a science. These are best practices for conveying your message so that it is comprehended and engaging to the audience. The information in this article will list these best practices. But don’t forget that voices are inspiring in and of themselves. That’s why you should always hire a voice actor who knows the art of storytelling and has a voice to match the tone of the material.
Write in a Conversational Tone
Unless your corporate narration is aimed toward technical experts who only want to hear scientific jargon, your audience will likely be turned off by fancy words and flowery language. Inspiration only happens when messages are clear, concise, and engaging. Write your script as if you were talking to one person, and they will feel all the emotions you want them to feel. A voice over artist who can match the tone will enhance the effect. It’s best to find a voice actor who can match the style you are going for and then write as if they were having the conversation.
Stay On Topic
Many corporations have lofty goals in their mission statement, ranging from bettering the communities they serve to being proactive in solving the social injustices around them. That is noble, but unless your narrative piece is a feature film-length documentary, you’ll likely lose your audience trying to enumerate all the great things about your brand. If you are making training material for employees or forward-facing material to show consumers the value of your product, stick to the basics. Audiences today are intelligent and can figure out many peripheral benefits on their own. The great thing about having a professional voice over artist is that the way they speak your script will inspire listeners to make those positive conclusions.
There is an art to writing inspirational words. It must be clear, concise, and engaging to be effective.. The other half of creating a corporate narration that inspires comes from the skill of a talented voice over artist. Greg Thomas is the voice actor you need. His voice over services are highly sought after by companies wanting a tone of authority and inspiration. You may even become inspired yourself when you view his past work at DeepWarmVoice.com.